WORKCONTACT
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BUILT AROUND THE IDEA THAT LEVI’S SHOULD BE WORN TO LIVE IN, NOT PRESERVED. TO MAKE MEMORIES IN.
TO FALL IN LOVE IN. TO MAKE MISTAKES IN.
THE PROJECT POSITIONED LEVI’S AS A UNIFORM FOR EXPERIENCE, COMBINING HERITAGE AMERICANA WITH RAW, CHARACTER-DRIVEN STORYTELLING TO REIGNITE DESIRE FOR A NEW GENERATION.
CREATIVE DIRECTION, STYLING : ELIZABETH KUZYK
MODELS: COLIN ALEXANDER, BRYNN BONNER, HERZEN CLERGE, ELI FORANT, MARIA BAZA