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Creative direction, concept development, casting, on-set direction, styling direction, production, post-production, leading web + graphic design.
Self-directed campaign concept for Levi’s.
Built around the idea that Levi’s should be worn to live in, not preserved. To make memories in. To fall in love in. To make mistakes in.
The project positioned Levi’s as a uniform for experience, combining heritage Americana with raw, character-driven storytelling to reignite desire for a new generation.
Creative direction, concept development, casting, product design, styling direction, production, on-set direction, post-production, sales, PR, leading teams.
Maya wears knit uniforms that felt like they were discovered from the Paris flea market. The video shows the sexy alternative to matching knit sets. Each piece is a celebration of details. The intricate lace trims and fine braided stitching are inspired by French archive pieces.
Wali wears the Kuzyk collection for Moda Operandi. A rock n’ roll twist on quality, everyday pieces. Each piece has the same intention: to inspire confidence and become an essential part of your lifestyle. Wali modeled that confidence while showcasing signature looks: our rock n’ roll alternative to eveningwear in the croc embossed skirt and bomber, the suede kimono with embroidery replicated from an archive piece I found from the 1800s, the fan favorite reversible fort coat that wraps you up in your own security blanket you didn’t know you needed. We shot this up and down the street from my apartment.
For KUZYK CFDA Vogue application I Directed and Co-Designed a book that was then bound and paired with a hand made leather casing.