WORKCONTACT
PRESSINDEX
BRANDS
What gets me excited is crafting a world the customer wants to escape into. For Levi's, this is a world of fearlessness, play and a raw sense of aliveness. We reimagining the brand’s iconic heritage to captivate a new generation.
These images illustrate the role a piece of clothing can play within relationships. A mother and a son, a young couple all sharing the same jacket. This shoot is rooted in modern Americana, selling heirloom pieces meant to be shared.
Shanelle takes on the role of Whitney Houston. Well, an alternative ending to Whitney. If Whitney were to get clean at 28, move to Paris. What you see are the clothes she packs on a trip from Paris to New York, where she walks from The Bowery to Electric Lady to record her next album she will take on tour. The style is rockstar with a little Paris skateboard kid.
Maya wears knit uniforms that felt like they were discovered from the Paris flea market. The video shows the sexy alternative to matching knit sets. Each piece is a celebration of details. The intricate lace trims and fine braided stitching are inspired by French archive pieces.
Wali wears the Kuzyk collection for Moda Operandi. A rock n’ roll twist on quality, everyday pieces. Each piece has the same intention: to inspire confidence and become an essential part of your lifestyle. Wali modeled that confidence while showcasing signature looks: our rock n’ roll alternative to eveningwear in the croc embossed skirt and bomber, the suede kimono with embroidery replicated from an archive piece I found from the 1800s, the fan favorite reversible fort coat that wraps you up in your own security blanket you didn’t know you needed. We shot this up and down the street from my apartment.
For KUZYK CFDA Vogue application I Directed and Co-Designed a book that was then bound and paired with a hand made leather casing.
For KUZYK CFDA Vogue application I Directed and Co-Designed a book that was then bound and paired with a hand made leather casing.